Chain Reaction Ep. 5: Inside Hyperlocal Delivery Tactics

Rafael Norberto, Hyperlocal Delivery Expert, focuses on a segment of logistics that most operators ignore: the last hundred metres. Everyone talks about last-mile delivery - the final few kilometres. But the real cost and complexity sits in getting packages from the neighbourhood consolidation point to the actual customer. Rafael's expertise is in hyperlocal delivery networks where density is high and distances are short. These look nothing like traditional logistics networks. Multiple deliveries per minute instead of per day. Walking routes instead of vehicle routes. Hand-off points and micro-consolidation instead of single-point delivery. Building that efficiently requires thinking differently. For supply chain leaders in densely populated areas thinking about last-hundred-metre delivery, Rafael's perspective on what works is valuable. The conversation covers how to structure hyperlocal operations for efficiency. When consolidation points make sense. How technology can help coordination without over-complicating operations. Rafael's experience comes from building actual hyperlocal systems at scale - not theoretical frameworks.