FLOX is a multi-party logistics marketplace and orchestration platform. Buyers find, compare and book warehousing, transport and fulfilment capacity from providers through the marketplace layer, then coordinate execution, exceptions and financial flows across every party involved through the orchestration layer.
FLOX is a product, not a company. It is built by Value Chain Lab Ltd, a UK company founded in London. The platform is operated by VCL Trading Europe Limited, Value Chain Lab's wholly owned subsidiary and the counterparty under the Platform Terms. FLOX does not own warehouses, operate vehicles or take title to goods: the providers on the network deliver the services and FLOX is accountable for the coordination between them.
FLOX operates as a virtual 4PL: the coordination a fourth-party logistics provider would supply, delivered as software, commission-only, with no retainer.
The name is deliberate: Value Chain Lab works as a laboratory for taking waste out of supply chains. Its implementation work with clients delivered up to 23 per cent savings on transport costs for shippers and up to 17 per cent profitability improvement for providers, through matching of load sizes and co-shipment loads against spare freight capacity for a given route and lead time. Alongside that work it ran collaborative shipping research with the University of Cambridge.
In 2021 Value Chain Lab acquired Stowga, the UK on-demand warehousing marketplace founded in 2016. FLOX's warehousing layer grew out of it.
Those gains were achieved with hands-on coordination and the administration is what stops most companies capturing them. FLOX is the platform built to make them repeatable without it: a marketplace for finding shared capacity, an orchestration layer that runs the work and the money across every party and Wingman, an agentic operations layer that carries the day-to-day administration.
FLOX is a logistics marketplace and orchestration platform built so that shared logistics capacity works in practice: shippers and logistics service providers collaborating on one platform, with efficiency, cost and sustainability improving together.
Our mission is to improve the logistics industry by making the best use of shared logistics capacity, so that the supply chain ecosystem is resilient and every party in it benefits. That means overcoming what we call the Logistics Market Trilemma.
Shippers
Logistics service providers
Receivers
GovernmentProfitability, service and environmental performance normally pull against one another. Raising utilisation is the one lever that moves all three: higher vehicle fill and fewer empty miles cut the cost of each load, keep service levels up and reduce emissions per unit shipped as a by-product of the same mechanism.
FLOX exists to make that utilisation gain repeatable for shippers and logistics service providers, through vertical and horizontal collaboration on shared capacity.
| Product | FLOX, a marketplace and orchestration platform for multi-party logistics. FLOX, the FLOX logo and related marks are trade marks of Value Chain Lab Ltd. |
|---|---|
| Brand owner | Value Chain Lab Ltd, a UK company founded in London. Registered in England and Wales, company number 07980832. |
| Platform operator | VCL Trading Europe Limited, company number 07784688, a wholly owned subsidiary of Value Chain Lab Ltd, with its own insurance and trading history. The counterparty under the Platform Terms. |
| Founder and CEO | Michael Ostroumov |
| Registered office | Marlborough House, 298 Regents Park Road, London N3 2SZ |
| Lineage | Stowga, the UK on-demand warehousing marketplace founded in 2016, acquired by Value Chain Lab in 2021. FLOX's warehousing layer grew out of it. |
| Research | Collaborative shipping research with the University of Cambridge, alongside logistics optimisation work delivered directly with clients. |
| Memberships | The business is a member of the Chartered Institute of Logistics and Transport (CILT), the Road Haulage Association (RHA) and ALICE. |
| Network | More than 1,100 warehouses across the UK, with providers in every UK region, and more than 3,000 worldwide. |
Eliminate waste from global supply chains
Minimise margin erosion with advanced technologies
Reduce environmental and social impact through shared economies
Provide a practical and robust SaaS platform for collaborative supply chain management
See how customers use FLOX to take logistics off their own desks while keeping control of cost and service.
"What made the difference was the personal approach. From the start, it felt like working with people who cared about our business, not just processing orders. The team is very responsive. Questions get answered quickly, and things get done."
"A logistics partner that listens, adapts and makes you feel like a priority, whatever your size."
Jean-Philippe F.
Founder, Yvonne Belhomme Champagne
Fulfilment
Yvonne Belhomme Champagne is an independent grower-producer in Ambonnay, a Grand Cru village in Champagne. The house was losing the founder's time to breakages, unclear invoicing and slow follow-up. With FLOX, logistics no longer needs his attention.
Logistics has gone from a source of admin to something the founder no longer thinks about day to day.
Time once spent chasing issues now goes into improving the systems.
A small house treated as a priority, with questions answered quickly.
Built with the house to give it the data it wants.
Ready to see results like this for your business?
Founder and CEO
Michael founded Value Chain Lab and leads FLOX's strategy and product. His background spans technology and logistics; the platform follows the collaboration work the Lab carried out with clients by hand.
Follow Michael
COO
Chris runs FLOX's day-to-day operations. His experience in supply chain and logistics management shapes how work is coordinated across the providers on the network.
Follow Chris
CTO
Waj is responsible for FLOX's technology: the platform's architecture, infrastructure and software development and the production releases that reach customers.
Follow Waj
Whether you buy logistics services or provide them, tell us what you need and the team gets back within a few working hours. Or ask Holly, FLOX's assistant, who will search the network for you.
Answers to the questions we are asked most about who we are. If yours is not covered, check the full FAQs page or tell us what you need.
FLOX was created by Value Chain Lab Ltd, a UK company founded in London by Michael Ostroumov, its founder and CEO. The company built the platform to make the gains from shared logistics capacity repeatable, after demonstrating them through hands-on implementation work with clients.
Value Chain Lab Ltd and VCL Trading Europe Limited are based in London, at Marlborough House, 298 Regents Park Road. FLOX is a global platform: its network lists more than 1,100 warehouses across the UK, with providers in every UK region, and more than 3,000 worldwide.
No. FLOX is a software platform. It does not own warehouses, operate vehicles or take title to goods. Logistics services are delivered by the providers on the network; FLOX is accountable for the coordination between them.
FLOX, the FLOX logo and related marks are trade marks of Value Chain Lab Ltd, which owns the platform's intellectual property. The platform is operated by VCL Trading Europe Limited, Value Chain Lab's wholly owned subsidiary. Information for investors is on valuechainlab.com.
FLOX is free to join, search and list for both shippers and providers. It charges commission on completed transactions, paid by the buyer on top of the provider's own rate card: 5 to 10 per cent of the transaction value, published on the pricing page. Wingman Core carries no subscription; Wingman's advanced modules are licensed separately.
Stowga is the UK on-demand warehousing marketplace founded in 2016 and acquired by Value Chain Lab in 2021. FLOX's warehousing layer grew out of it.
How FLOX Works
