Chain Reaction Ep. 39: Learning Without Doing Is Just Expensive Forgetting

Terry Simmons, Founder and CEO of eLearning Plus, joins the podcast to address a problem that haunts most organisations: training spending and behaviour change are rarely correlated. Billions flow into learning programmes each year, yet the gap between knowledge acquired and behaviour adopted remains stubbornly wide. Terry's argument is direct: learning without application is just an expensive filing system. The logistics and supply chain sector is no exception. Operators invest in training courses, certifications, and systems - yet without structured opportunities to practise and embed new skills, most of that investment evaporates. This conversation matters because supply chain teams operate in high-stakes environments where half-learned lessons become costly mistakes. Leaders who create space for application - time, mentorship, permission to experiment - see exponentially better returns on training investment. For logistics professionals seeking to develop their teams or personal capabilities, this episode cuts through the noise. Learn why intention alone isn't enough, and what actually drives lasting change in how people work.